A website needs one clear goal. The next action should be easy to find.
X25GO KNOWLEDGE · Websites and web strategy
Planning website navigation: Practical SME implementation
This guide covers Planning website navigation. Use one real case and keep the next step clear.
What matters in practice
Start small. Name one owner and one review date.
A reliable way to work
Name one owner. Record the current state.
Change one point only. Then check the result.
Check the result again later. Keep only what helps the goal.
- Start with what matters now.
- Keep the scope easy to explain.
- Write the goal in one short sentence.
- Use one real case.
- Check the key facts first.
- Check names, values and dates.
- Use the same rule for the whole test.
- Write down open points.
- Compare the result with the start.
- Stop when a clear error appears.
- Do not add a second change too early.
- Let a person review important claims.
- Keep one owner for the follow-up.
- Write down the reason for the decision.
- Check the result again later.
- Share the result with the right person.
- Write the goal in one sentence.
- Record the start and one real case.
- Check the key rule.
- Name the owner and approval point.
- Set one measure and one date.
- Starting without a clear goal.
- Changing several points at once.
- Using a result without a final check.
At a glance
Four relevant points to understand and check on this page.
Planning website navigation: Name menu items after user tasks and remove rarely used content from the main navigation.
A good website explains the offer, audience, value and next step in a clear order.
Start with the smallest useful scope, name one owner and schedule the next review point.
Use one real case for Planning website navigation. Record which rule you tested and whether the result meets the goal.