X25GO KNOWLEDGE
This cluster covers websites. Goal, copy and next action should be easy to find.
This cluster contains 130 detailed guides. Every subject is covered from ten different perspectives, so a basic explanation does not compete with a checklist, audit, risk review or implementation guide.
Choose the subject that best matches the actual task. The first link starts with the basics and then offers nine deeper perspectives through related links.
Planning website structure
Group your offers and common questions. Build a simple menu from them.
Start with basicsBuilding a homepage
Show what you offer and why it helps. Make the next step easy to see.
Start with basicsPlanning website navigation
Use clear labels in the menu. Keep less-used links in the right place.
Start with basicsCreating service pages
Explain the service and its value. Show visitors how to get in touch.
Start with basicsImproving a contact page
Show email, phone and contact options. State when people can expect a reply.
Start with basicsUsing an about page well
Show the people behind the business. Link your claims to real evidence.
Start with basicsBuilding useful FAQs
Answer common customer questions. Keep each answer short and easy to check.
Start with basicsImproving calls to action
Each button needs a clear goal. Its label should show what happens next.
Start with basicsOptimising a mobile website
Test the page on a small phone screen. Text and buttons must be easy to use.
Start with basicsBuilding website trust
Publish clear business details. Contact, prices and evidence build trust.
Start with basicsWebsite content plan
Plan pages around real customer questions. Give each page one clear topic.
Start with basicsPlanning landing pages
Focus on one group and one action. Keep the path to the goal short.
Start with basicsPlanning a website relaunch
Save the old links and content before a redesign. Test redirects after launch.
Start with basicsTen perspectives for each topic
Use only the perspective you need. A checklist is useful when the method is already known. An audit page is better when the current state is unclear. A decision page helps before larger changes.
At a glance
Four relevant points to understand and check on this page.
A good website explains the offer, audience, value and next step in a clear order.
Every page needs one main job. Content, links and calls to action should support that job.
Planning website structure: Group your offers and common questions. Build a simple menu from them.
Building a homepage: Show what you offer and why it helps. Make the next step easy to see.
