A website needs one clear goal. The next action should be easy to find.
X25GO KNOWLEDGE · Websites and web strategy
Planning website navigation: Common mistakes to avoid
This guide covers Planning website navigation. Use one real case and keep the next step clear.
What matters in practice
Look for clear mistakes first. Then change one point only.
A reliable way to work
Name one owner. Record the current state.
Change one point only. Then check the result.
Check the result again later. Keep only what helps the goal.
- Use one real case.
- Record the current state.
- Name the person who owns the task.
- Keep the first test small.
- Write down open points.
- Keep the source easy to find.
- Mark unclear data before the change.
- Check one risk at a time.
- Let a person review important claims.
- Keep the test easy to repeat.
- Use the same measure as before.
- Record the result right away.
- Share the result with the right person.
- Keep open points visible.
- End the test when the goal is met.
- Use the result in the next decision.
- Write the goal in one sentence.
- Record the start and one real case.
- Check the key rule.
- Name the owner and approval point.
- Set one measure and one date.
- Starting without a clear goal.
- Changing several points at once.
- Using a result without a final check.
At a glance
Four relevant points to understand and check on this page.
Planning website navigation: Name menu items after user tasks and remove rarely used content from the main navigation.
A good website explains the offer, audience, value and next step in a clear order.
Look first for mistakes that directly reduce effectiveness, data quality or trust.
Use one real case for Planning website navigation. Record which rule you tested and whether the result meets the goal.