A website needs one clear goal. The next action should be easy to find.
X25GO KNOWLEDGE · Websites and web strategy
Planning website navigation: How to make the right decision
This guide covers Planning website navigation. Use one real case and keep the next step clear.
What matters in practice
Check value and risk. Decide only after that.
A reliable way to work
Name one owner. Record the current state.
Change one point only. Then check the result.
Check the result again later. Keep only what helps the goal.
- Keep the starting point visible.
- Use facts from the real case.
- Set one clear review point.
- Start with what matters now.
- Ask when one fact is unclear.
- Separate facts from assumptions.
- Keep the reason for the test visible.
- Check the key facts first.
- Return to the start when the result is unclear.
- Change one point only.
- Run a short test.
- Compare the result with the start.
- Record the final state.
- Name the next step.
- Set a date for the next review.
- Keep one owner for the follow-up.
- Write the goal in one sentence.
- Record the start and one real case.
- Check the key rule.
- Name the owner and approval point.
- Set one measure and one date.
- Starting without a clear goal.
- Changing several points at once.
- Using a result without a final check.
At a glance
Four relevant points to understand and check on this page.
Planning website navigation: Name menu items after user tasks and remove rarely used content from the main navigation.
A good website explains the offer, audience, value and next step in a clear order.
Compare value, risk, effort and follow-up cost. Decide only when all four are visible.
Use one real case for Planning website navigation. Record which rule you tested and whether the result meets the goal.