A website needs one clear goal. The next action should be easy to find.
X25GO KNOWLEDGE · Websites and web strategy
Planning website structure: How to audit and assess it
This guide covers Planning website structure. Use one real case and keep the next step clear.
What matters in practice
Use the same short list each time. This keeps the check easy to review.
A reliable way to work
Name one owner. Record the current state.
Change one point only. Then check the result.
Check the result again later. Keep only what helps the goal.
- State the main question first.
- Keep the starting point visible.
- Use facts from the real case.
- Set one clear review point.
- Keep the baseline simple.
- Ask when one fact is unclear.
- Separate facts from assumptions.
- Keep the reason for the test visible.
- Check whether the change helped.
- Return to the start when the result is unclear.
- Change one point only.
- Run a short test.
- Keep only what helps the goal.
- Record the final state.
- Name the next step.
- Set a date for the next review.
- Write the goal in one sentence.
- Record the start and one real case.
- Check the key rule.
- Name the owner and approval point.
- Set one measure and one date.
- Starting without a clear goal.
- Changing several points at once.
- Using a result without a final check.
At a glance
Four relevant points to understand and check on this page.
Planning website structure: Order main offers, audiences and important questions first and build a short navigation from them.
A good website explains the offer, audience, value and next step in a clear order.
Use a fixed review framework. Record finding, impact, evidence and priority separately.
Use one real case for Planning website structure. Record which rule you tested and whether the result meets the goal.